A content audit shows you, in writing, why strangers searching for what you sell are not finding you. Most agencies will tell you your site needs work. Very few will show you the evidence. Below is a complete audit we ran for a client, published with their name, web address, city and project names removed.
Every number in it is real. We read every word on the site, counted how often the terms their buyers actually search for appeared, and measured how much of the copy was repeated from page to page. What you see is the same report a client receives.
A read of every word on a client's website, measured against what people in their market actually type into Google when they are looking for that service.
The writing is genuinely good. The problem is that it was written to be read by someone who already knows the company, not found by a stranger searching for the service. The words the market actually searches for do not appear on the site at all.
Every occurrence of the terms the business names as its targets, counted across all nine pages. These are the results.
| Search term the business targets | Times it appears on the entire site |
|---|---|
| Main service term (what buyers call it) | 0 |
| Second service term | 0 |
| Third service term | 0 |
| Category word (outside the company name) | 0 |
| Industry phrase the company does use | 6 |
| Secondary offering | 3 |
| Home city | 10 — 8 of them the same footer line |
Google matches pages to the words in a search. Somebody nearby types the plain-language name of the service plus "near me", or the service plus the city. The site never says either phrase, so there is nothing for Google to match, however well the page is written or how good the work is.
The site describes itself in the industry's own language for itself. That is not the customer's language.
Every service is a one-line card on a shared list. The top service gets 19 words. The second gets 14. There is no page for Google to rank for any single service plus the city, because there is no page for that service at all.
One page per service, each answering what it costs, how long it takes, and what the process is. Start with the three that sell.
Most pages are assembled from blocks that already appear elsewhere. The homepage is largely a stitched-together preview of the other pages, which leaves each page with very little of its own to be found for.
| Page | Body words | Also appears on another page |
|---|---|---|
| Homepage | 609 | 74% |
| Projects / portfolio | 106 | 77% |
| Services | 208 | 71% |
| Secondary division page | 149 | 69% |
| Process | 96 | 63% |
| About | 243 | 30% |
| Gallery | 62 | 25% |
| Contact | 87 | 0% |
Let each page own one job. The homepage points at the others rather than reprinting them.
Somebody planning a major purchase searches for money, time and trust before they search for a company. The site addresses none of it.
This also costs the business the AI answers. When somebody asks ChatGPT or Google's AI overview what this kind of work costs locally, those tools quote pages that state real numbers. This site has none to quote.
A cost guide per service with genuine ranges, a FAQ block, and the licensing and insurance details stated plainly.
The three project write-ups are the only pages with anything specific to say, and the before-and-after sliders are the best thing on the site. Each page is 198 to 309 words: the story, four bullet points of scope, done.
Each project written up properly is a page that can rank for a neighborhood and a service at once. This is the cheapest content on the site because the work is already done and photographed.
The home city appears 10 times, 8 of which are the same footer line repeated on every page. The five surrounding towns the business serves are never mentioned. Two larger nearby markets appear once each, in that same footer line, which is not enough for either.
Location content and SEO articles have nowhere to live yet. That has to be built before either can be published.
Every page's main headline is a mood line rather than a description of what the page is about. A line like "Designed with intention. Built for real life." tells Google nothing. Only the project pages have headlines that name their subject.
Keep the mood line as a sub-headline; make the main headline say the thing. The brand voice survives this intact.
The page titles are the best-executed part of the site: unique on every page, correctly sized, brand present, and six of eight carry the city name. Image descriptions are complete across all 43 images with genuinely descriptive wording, which is rare and directly serves image search. One properly structured headline per page throughout. The writing itself is confident and specific where it is allowed to be, and the voice is a real asset once it is pointed at the right words.
How this content actually performs: which pages get found, for what, and what visitors do next. The site carries no analytics or Search Console tag of any kind, so that data does not exist yet rather than being hidden. Competitor content comparison also still to come.
Ordered by what moves the needle soonest, not by how hard it is.
Cost ranges, timelines, warranty terms and licensing details are all claims about the business. Every number has to come from the owner directly and be approved before it is published. Material website changes and anything that alters customer expectations stay behind owner approval, and invented figures are exactly the failure that rule exists to prevent.
Same method, your website. We read every page, count what buyers actually search for against what your site says, and hand you the findings with the evidence and a prioritized list of what to fix first.
The written report is $9. For $47 you get that same report plus a live walkthrough of how to fix each issue, and one clear recommendation for what to do next.
See both optionsYes. It is an audit we ran for a real client, published with their name, web address, city, owner and project names removed. Every figure in it is a genuine measurement taken from that site, so the numbers are illustrative of the method rather than being your own results.
We read every word on the site and count how often the terms real buyers search for actually appear. We measure how much copy is duplicated between pages, check whether the site answers the cost, timeline and trust questions buyers ask before they call, and look at whether service pages and location pages exist at all. Each finding comes with the evidence behind it and the fix.
The structure is the same: a headline finding, the individual findings with evidence and fixes, and a prioritized action list. The findings themselves depend entirely on what your site says, so the content is different for every business.
The $9 audit is the written report, like the one above, delivered within one business day. The $47 audit is that same report plus a live, time-capped walkthrough where we go through each finding with you and explain exactly how to fix it, ending with one clear recommendation for what to do next. It is a focused conversation about your report, not an open-ended consulting session.